Forbes magazine estimated that the Star Wars movies, from the actual time that it started in the late seventies, had earned in excess of twenty billion dollars in revenue, and with 6 big screen success stories, a minimum of 3 spin-off movies, five certified TV shows, and thousands of books, comic books, as well as toys and games, it's really no surprise. What might be a big surprise, though, is the fact that by the time Star Wars creator George Lucas finished the very first movie, he was over-budget, out of time, and additionally convinced the film would certainly be a bomb. Early screenings of the film did little to enhance Lucas' ideas that the actual motion picture would be any kind of success, but when it was eventually unveiled in the summer of 1977, the film earned practically 7 million us dollars in its first weekend. It's reckoned to be the second highest profitable movie ever.
As you can most likely picture, the Star Wars toy and merchandise franchise has developed noticeably since the Christmas of 1977. From additional figures to space ships, play sets, and also light-sabers, the vintage Star Wars toy marketplace had almost everything. As Episodes V and VI were released, more toys and games hit the marketplace. T-shirts, bedsheets, toothbrushes, combs, along with wrist watches were all part of the marketing campaign too.
Following the launch of Return of the Jedi, though, the Star Wars marketing and advertising machine slowed down considerably. People seemed to believe the Star Wars marketplace was approaching the finish. However, in the later 1990's, a new line of Star Wars action figures was released. Named "The Power of the Force" series, these green carded figures made a totally new generation of lovers, along with the release of the special edition of the original trilogy, and the subsequent release of Star Wars Episode I to III, the actual advertising machine started back into high gear.
Today there is certainly such an abundance of Star Wars memorabilia available for modern day collectors. A great deal of the Star Wars memorabilia out there can be effortlessly found on ebay.
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